The client is a Marketing Agency for the leading advertising groups in the world. In Vietnam, this advertising agency represents big brands like Samsung, Unilever, and P&G running product advertising campaigns on mobile platforms (SMS, 3G, Apps).

Video Redirect is an accurate, real-time marketing project that projects promotional videos directly to 3G subscribers’ smartphones when they run out of data. The solution needs to connect to the carrier’s Big Data system to get the subscriber’s information to ensure that the ad serving is in accordance with the brand’s criteria in terms of age, location, gender, income, etc. When the user watches the end of the promotional video, the system will replace the data reward brand so that the subscriber can continue to access the Internet.

In terms of scale, the system needs to serve more than 1 million subscribers per day, 99.9% availability, less than 2 seconds response time for any tasks.

“The Architects” has successfully designed and defended their solution before the Appraisal Council of the telecommunications group. The architect followed the project closely during the implementation phase, to monitor progress and quality. After nearly 6 months, the project is 90% complete and will be put into use soon.